Programmatic Digital Display
The Right Message | To The Right Person | At The Right Time
What is Programmatic Digital Display?
With programmatic you are not paying for placement like print or some website advertising, you are paying for a targeted audience. We work with you to determine what your ideal customer looks like in terms of spending habits, search behavior and their geographic proximity to your business. Then we deliver your ads to them wherever they go online. When they are reading an article, checking the weather or playing a game, the latest technology allows us to display your ad where they spend their time.
Our clients have access to a 24/7 digital dashboard showing how your ads are working in realtime. You'll be able to track which ads, keywords, and tactics are performing the best. And, we're also tracking and optimizing your campaign to achieve the best ROI possible.
Our clients have access to a 24/7 digital dashboard showing how your ads are working in realtime. You'll be able to track which ads, keywords, and tactics are performing the best. And, we're also tracking and optimizing your campaign to achieve the best ROI possible.
STRATEGIES WE USE TO GROW YOUR CUSTOMER BASE
Keyword Retargeting
Device IDs, and IP addresses store search behavior, allowing you to target consumers using very specific keywords. This is not pay-per-click. We target potential customers in your area, who are looking for your services or products.
Website Retargeting
These ads retarget consumers who have visited your website. We know that only 3% of new visitors will return to your website after visiting. Retargeting those people with your ads brings 70% of them back.
Geo-Fencing
Uses location data to reach customers in a specific location, such as a city, zip code or business address.
Audience Curation
Reach new customers based on geography, demographics, hobbies and interests.
Event Geo-Fencing
We can create a virtual fence around and event where your target audience will be. Home shows, conferences, sporting events and expos are ideal to add to your programmatic campaign.